Let me guess… you're stuck, right?

Main focus

It’s not because you’re not working hard enough. It’s because you’re focusing on the wrong thing.⁣

And until you fix this ONE thing… you’ll keep spinning your wheels.⁣

I’ve seen a lot of business owners especially in trades and home services get stuck trying to figure out the right pricing or how to stand out in a competitive market.⁣

Trust me, I get it. I’ve been there.⁣

At first, I thought following the “going rate” would keep me in the game, charging what others did and hoping for the best. ⁣

But here’s the reality: when you compete on price, you’ll find yourself in a race to the bottom. ⁣

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“You didn’t start your business to be the cheapest option.You started it to deliver value. And when you shift your focus to that, everything changes.⁣”

Clients aren’t just paying for hours worked. they’re paying for peace of mind.⁣

For example, Michael Wright was struggling with pricing his plumbing services, feeling stuck charging $150/hour. I shared with him what helped me: stop thinking about the number of hours and start thinking about the value and solution you provide.⁣

David King, on the other hand, wanted advice on setting up his new company in Vancouver, where rates were all over the place. Instead of sticking to a flat rate, I encouraged him to consider the bigger problems he solves for clients, saving them from more expensive repairs down the road. ⁣⁣

And Sarah Johnson was frustrated with lead generation platforms. ⁣

I suggested reactivating old leads first and focusing on increasing conversion rates. Leads aren’t just about quantity, they’re about quality and how you handle them.⁣

At the end of the day, success doesn’t come from following the crowd or racing to the bottom, it comes from understanding your value and building a solid system around it.⁣

If you’re struggling with pricing, marketing, or lead generation and need some guidance on how to get unstuck, reach out.

I’m here to help.⁣